11 June 2010

Bringing Comparison Shopping to the Doctor's Office

Bringing Comparison Shopping to the Doctor’s OfficeBy CLAIRE CAIN MILLER
Published: June 10, 2010

SAN FRANCISCO — Americans comparison-shop for items as small as groceries and as big as cars. But they rarely compare prices on their health care. When a doctor recommends a test or a procedure, most patients simply go where the doctor tells them to go. Even if a patient does want to comparison-shop, there is no easy way to obtain complete and useful information. It is a hole in the market that some companies see as an opportunity, especially because many Americans will soon have to pay more attention to what they are paying for, rather than count on insurance to cover everything. Click here to read more...